Popovich is quoted in this article discussing how being in a bad mood can lead to impulsive online shopping and its psychological effects.

Popovich is quoted in this article analyzing the outrageous behavior of a couple trying to force a catering van off the road to demand free catering services.

Popovich is quoted in this article discussing the challenges Starbucks faces in maintaining its brand identity and customer loyalty amid increasing competition.

Popovich is quoted in this USA Today article exploring the so-called "pumpkin spice tax" and how companies capitalize on seasonal demand to boost profits.

Popovich is quoted in this Retail Dive article discussing how retailers can navigate inflation by aligning price, quality, and value to meet customer expectations.